How to Optimize Your Brand This Valentine Season

Valentine’s day is often a day set aside for people to display the depth of their affection for those whom they care about. Asides that, it is a day for brands to extend their care and appreciation to their customers. As a brand that exists in the millennial age, to keep up with the constant change in demand by the mass market, connecting with your audience is what matters the most.

In this article, I and a few colleagues at work gave insights on how brands can optimize this season by taking a cue on how an advertising agency works! We focused on the key departments of an agency such as Finance, Copywriting & Ideation, Design & Product Development and Account Management; and talked about how the importance of these departments can be used as an inspiration to create wonderful valentine ideas!

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